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 MEDIA RELEASE
Ancient Aboriginal cure, modern day wonder
6 July 2006, Johannesburg - To develop a single substance that is anti-inflammatory, anti-bacterial, non-irritating, non-comedogenic with healing and moisturising properties might be considered a tall order by some, but nature’s beauty and medicine chest is filled with many surprises. Today, Emuphoria Pharma Products unveiled a new range of health, wellness and skin-care products containing a natural ingredient rich in Vitamin E, antioxidants, fatty acids and other healing, anti-inflammatory and health promoting ingredients.
 “For centuries Australian Aborigines have been using emu oil as a natural and potent treatment for burns, wounds, arthritis, muscle pains as well as a skin moisturiser. The key ingredient to our products is high quality emu oil that has been refined and laboratory tested for purity,” says Susan Engelbrecht, co-owner of Emuphoria Pharma Products.
 Recent research and laboratory tests have highlighted the many characteristics of the oil that contribute to its effective treatment of a variety of ailments as well as its moisturising and skin rejuvenating capabilities.
The human skin is phospholipid deficient. As such, the skin acts as a natural barrier to substances containing phosphorous. The absence of phospholipids in the oil contributes to its ability to effectively penetrate the skin. Another key element to the oil’s powers is the relative high levels of oleic acid it contains. Oleic acid helps to transport the bio-active components within the oil through the skin. The absence of phospholipids combined with the high content of oleic acid makes the oil highly penetrable and an ideal carrier for the active compounds that moisturise, rejuvenate the skin and combat inflammation.
Rich in antioxidants and containing a high content of essential fatty acids, the oil helps to lower cholesterol and LDL fat levels in the blood, as well as blood pressure and blood sugar levels. The anti-inflammatory agents and antioxidants in the oil reduce inflammation and boost the immune system. It is also a valuable source of lecithin which is essential to the liver’s detoxification functions.
“Our product formulations were developed by Professor Aubrey Parsons of the University of Witwatersrand and we have been working in ongoing consultation with the SASOL ChemCity cosmetic industry technical support, under supervision of Dr Esme Young, to ensure we deliver a range of natural and quality products that can be trusted. Each product contain a high percentage of the oil to ensure that maximum benefit is derived from using the products,” adds Engelbrecht
The Emuphoria range of skin care products include:
- Emuphoria Cleansing Milk
- Emuphoria Facial Toner
- Emuphoria Moisturising Day Cream to protect the skin and replenish lost moisture.
- Emuphoria Nourishing Night Cream, a rich cream to restore, moisturise and aid the skin to be more radiant
- Emuphoria Emu Intense, for use on the delicate skin around the eyes and other areas of the face in need of intense treatment
- Emuphoria Lip Balm for the prevention of dry chapped lips
- Emuphoria Skin Repair Lotion
- Emuphoria Emu Soap, a luxury bath bar
The Emuphoria range of healthcare products includes:
- Emuphoria 100% Natural Emu Oil - a highly concentrated oil for the treatment of burns, wounds, rashes, psoriasis, eczema, moisturising and wrinkle defence as well as relief from arthritic and muscular pain;
- Emuphoria Arthritic and Muscular Rub;
- Emuphoria Emu Oil Capsules – taken orally. The capsules are high in anti-oxidants, anti -inflammatory agents and contains Omega 3,6,7, and 9 fatty acids; and
- Emuphoria Veterinary Grade Emu Oil for pets used externally to treat wounds and insect bites or administered orally to boost the immune system and maintain your pet’s condition.
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